Research into target audience

The target audience for my film "The Hunt" will be the age bracket of 15+ due to the strong violent scenes shown within the trailer. Although there is not many violent scenes, the trailer shows the lead up to the killings but not the actual death. There may also be the use of frequent strong language which too affects the target audience as films should not really have swearing in them below the age of 15. There are set guidelines set by the British Board of Film Classification (BBFC) as to what films are age restricted to and what each film can include to bracket underneath that certain age restriction- in this instance, my trailer will fall beneath the '15' category. This film would not be suitable to classify as an '18' film as there is no themes prohibited at 18. My trailer will not include very strong violence, nor will the actual film itself or frequent strong language & such, hence why i have not chosen this classification to best suit my film.

I would like my trailer/film to appeal to young teenagers and to both male and female audiences as with horrors they are very easy to gain attention from both genders. I would like this to relate to teenagers as with Horror movies, demographics show that the majority of people who attend the cinema are 15-24 year old's compared to the older age brackets of 25+. I would like to target this towards teenagers as i believe it will be the best audience to view my film and will be most popular within this age bracket if the trailer is visually appealing and intriguing, making individuals want to see the full film. 

People chose to watch horror films as they believe that it has an added element of entertainment and excitement, as you never know what is going to happen next- keeping you on the edge of your seat at all times. Horror films generally have a "Thrill Factor" about them compared to other genres who's sole purpose is to purely entertain (i.e. action films), horror films provide viewers with a different and more unique experience to viewing movies as their sole purpose is to not only entertain, but create mystery and suspense, often catching the viewer out when they least expect it, giving them a 'Jump Scare'