Snapchat
The institution I am writing about is Snapchat. Snapchat is a video messaging application made for smartphones and is created by Evan Spiegel, Bobby Murphy, and Reggie Brown & Stanford University students.
Using the application, users can take photos, record videos, view "stories" and add text, drawings and emoji's to their "snaps" and send them to a controlled list of recipients. Users can send photos or videos with a time limit (between 1-10 seconds, chosen by the user) for how long recipients can view their snaps after which they are permanently deleted. The "Snap" cannot be seen again unless the other user(s) 'replays' it, where the 'Snap' can be viewed once more- however ever user can only replay one snap per day.
The company since its launch in September 2011- has become so popular with teenagers & adults and has grown to one of the top positions in the social media world. The application is used in almost every country worldwide and is available on multiple platforms- iOS & Android being the top.
In February 2013, two years after its launch, co-founder Reggie Brown, a former classmate of Spiegel and Murphy who conceived of the snapchat concept, designed the snapchat logo and came up with the original name of "Picaboo", and filed a lawsuit over the ownership of the company. Snapchat tried to settle with Brown on two prior occasions in May 2013 and several weeks later. It reached an undisclosed settlement with Brown in September 2014, and Brown was credited with the creation of Snapchat.
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